Johnny Cupcakes is a clothing brand and retail concept that was founded by Johnny Earle in 2001. The brand is known for its playful and unique approach to clothing retail, blending elements of pop culture, humor, and entrepreneurship.

What makes Johnny Cupcakes distinctive is that it takes the imagery and aesthetics of a bakery (cupcakes, ovens, frosting, etc.) and applies them to clothing and merchandise. The brand's logo often features a cupcake with crossbones underneath, similar to the traditional skull and crossbones motif. This playful juxtaposition of cupcakes and edgy graphics has contributed to the brand's recognition.

Johnny Cupcakes operates its own stores, and the shops themselves are designed to resemble bakeries rather than traditional clothing stores. Clothing items are displayed in refrigerated display cases, and the stores often have baking-related decor to create an immersive experience for customers.

The brand's limited-release items and unique retail approach have garnered a dedicated following and have helped Johnny Cupcakes become a recognized name in the streetwear and clothing industry. The brand's founder, Johnny Earle, is known for his entrepreneurial spirit and creative marketing strategies.

Bergmeyer is a Design Collaborative of architects, interior designers, graphic designers, and brand strategists, based in Boston, Columbus, and Los Angeles. Founded in 1975, Bergmeyer’s approach to design is empowering and ego-free, forming proactive partnerships with its clients and project teams to create a shared sense of ownership throughout the entire creative process. Bergmeyer designs for its clients’ clients, the people whose lives and experiences are enhanced by its work across a number of markets including retail, restaurant, workplace, commercial, multi-family housing, academic/higher-education, hospitality, wellness, and more.